Notes in the Margin

On the intersection of web apps, digital content and social media

Getting Executives onto the Enterprise 2.0 Bus

If you are required to convince executives (at any level in the organization) to engage with social media, this article provides some good talking points. It’s broken down into the reasons for each of several forms of engagement – e.g. blogging, microblogging, commenting – as well as the assumed problems when execs don’t engage with each of these areas.

Waiting For SuperExecutive: Why Executives Should Get on the Enterprise 2.0 Bus | trainingwreck.


Written by tstaley

October 29, 2010 at 11:12 am

Posted in Enterprise 2.0

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