Notes in the Margin

On the intersection of web apps, digital content and social media

Collaboration vs. Communication?

It is interesting to think of collaboration and communication as separate things. How could we collaborate without communication? Yes, as Mike Gotta points out, you can communicate without any sense of collaboration (typical journalistic news, for example), but the opposite is not the case.

He makes the case that emerging social tools are helping rethink collaboration in a broader context of communication.

The way I look at “Collaboration 1.0” and “Collaboration 2.0” is the shift in focus from directed participation (represented by workspaces) to emergent participation (represented by communities and social networking). You could also generalize it as being a shift in focus from activity-centric collaboration to relationship-centric collaboration (which brings culture more to the forefront as well).

The point of the post, and the broader issue for enterprises thinking overly categorically about their systems, is that any collaborative solution should these days accommodate the myriad ways and channels in which we communicate – often around collaborative efforts. As Henry Jenkins wrote in a recent blog post, referred to by Mike Gotta:

More and more, people construct their own information and communication virtual “catch basins” – they are not dependent on any single channel or newspaper in the public sense – platform in the enterprise sense. Information and communication systems need to be designed to be porous – enabling information to be spreadable has become an incredibly valuable (and necessary) part of the user experience.

via Cisco Community Central: Enterprise Social Software : Pushing The Reset Button On How We Look At “Collaboration”.

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Written by tstaley

October 19, 2010 at 7:30 am

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