Notes in the Margin

On the intersection of web apps, digital content and social media

Will Facebook Groups Kill Enterprise Social Networking?

I had been thinking that Facebook’s new groups feature might be an interesting way to support team collaboration within an enterprise, so this article on ReadWriteWeb was a timely reminder of the limitations of Facebook for such an approach.

These limitations include:

  • Lack of LDAP or Active Directory integration
  • Lack of support for the kind of expertise capture and discovery required by many enterprise social intranets.
  • Many companies wouldn’t want to encourage use of Facebook at work; in fact some even block access to Facebook from their network.

One big limitation, and a key part of the collaboration functionality required by enterprises, is robust document sharing and retrieval, which is nowhere in sight on Facebook, at least for now.

On the other hand, getting people to think creatively about how to work together online is a good thing, and Facebook Groups could encourage experimentation and learning within enterprises.

Will Facebook Groups Kill Enterprise Social Networking?


Written by tstaley

October 9, 2010 at 3:11 pm

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