Notes in the Margin

On the intersection of web apps, digital content and social media

Do consumers want to be treated as individuals? | SmartBlog on Social Media

I guess this isn’t surprising.

Last week’s poll question: Because of the social-media shift, do you think consumers are looking to be treated and spoken to as individuals instead of unknown statistics by brands?

  • Yes. They are humans who want to be treated as such by building relationships, getting involved and interacting with brands 61.59%
  • Neutral. Consumers don’t care as long as brands continue to offer products and services they need and want 35.76%
  • No. Consumers know they will always be nameless numbers, and they are used to being spoken at through advertising 2.65%

via Do consumers want to be treated as individuals? | SmartBlog on Social Media.

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Written by tstaley

October 9, 2010 at 7:13 am

Posted in Social Web

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