Notes in the Margin

On the intersection of web apps, digital content and social media

Shareable: Is Social Media Catalyzing an Offline Sharing Economy?

A report from Latitude Research and Shareable Magazine on The New Sharing Economy shows a “fundamental shift from an ownership to an access economy.”

A few notable stats:

  • 78% of participants felt that experiences they’ve had interacting with people online have made them more open to the idea of sharing with strangers.
  • 75% of participants predicted that their offline sharing will increase in the next 5 years.
  • The most popular perceived benefits of sharing (67% each) were “saving money” and being “good for society.
  • 85% of all participants believe that Web and mobile technologies will play a critical role in building large-scale sharing communities for the future.

The full report is available as a PDF on Scribd.

Article available via Shareable: Is Social Media Catalyzing an Offline Sharing Economy?.


Written by tstaley

October 8, 2010 at 8:11 am

Posted in Commons, Social Web

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