Notes in the Margin

On the intersection of web apps, digital content and social media

Build your social community with passive users | SmartBlog on Social Media

This is a useful reminder from Charlene Li, that the predominant audience for any social network site (e.g. 78% of the users) are passively watching, and not more actively engaged (sharing, commenting and more). This certainly makes good sense – that most people will cautiously lurk before becoming involved.

Li’s recommendation is that early social media site cultivate the watchers, who may grow into more actively engaged participants. This means that producers of social media sites need to do the heavy lifting at the outset, providing plenty of content for the watchers, and looking for opportunities to stimulate them into more active engagement.

Build your social community with passive users | SmartBlog on Social Media.

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Written by tstaley

September 2, 2010 at 2:50 pm

Posted in Engagement, Social Web

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