Notes in the Margin

On the intersection of web apps, digital content and social media

“What if social media was actually about social impact?”

In this article, Valerie Casey “called on designers, creators, developers and strategists in the interactive community to take on a leadership role, after having been “virtually absent” in the conversation around sustainability.”

The idea is that the Interactive community has “systems thinking in its blood”, and systems thinking skills are required to look holistically at the set of problems associated with sustainability:

It’s interesting to note the conflation of “interactive community” with “social media”, two technical arenas that are still distinct in my mind. Nonetheless, the argument is still interesting – and perhaps both disciplines can use their systems thinking to work toward more sustainable behaviors and choices.

via The interactive community’s next challenge: sustainability | SmartBlog On Social Media.


Written by tstaley

March 22, 2010 at 6:57 am

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