Notes in the Margin

On the intersection of web apps, digital content and social media / Media – iPad deals with publishers face hurdles

Thanks to Peter O’Kelly for pointing out this story.

Apple’s proposed business model for the iPad separates publishers from their users with the impermeable wall of the iTunes store. Publishers are right in pushing back – hard. Without access to subscriber and other buyer’s data, they become completely commoditized, and our experience as consumers is diluted. The publisher’s response to the public’s interests and habits is critical in bringing more relevant and substantive content.

Ownership of subscriber information and pricing have emerged as key issues.

Apple’s practice of sharing with its partners little consumer data beyond sales volume is a problem. “Is it a dealbreaker? It’s pretty damn close,” said one senior media executive of a US metropolitan daily newspaper.

Publishers have spent decades collecting information about subscribers that influence marketing plans and, in some cases, the content of the publication itself. Apple’s policy would separate them from their most valuable asset, publishing executives said. “We must keep the relationship with our readers,” says Sara Öhrvall, senior vice-president of research at Swedish publisher Bonnier . “That’s the only way to make a good magazine.”

via / Media – iPad deals with publishers face hurdles.


Written by tstaley

February 16, 2010 at 3:27 pm

Posted in Content Publishing

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