Notes in the Margin

On the intersection of web apps, digital content and social media

Facebook directs more online users than Google

This article introduces the notion of “friend-casting”, though apparently it made its first appearance in early 2008, though it hasn’t caught on – yet. This is the way friends and family share Web links to interesting news stories, photos, videos and Internet sites.

Well it appears that friend-casting has grown to be a primary force in how we find things on the web:

According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites.

This, combined with the notion of “social objects” as those items we are inclined to share when friend-casting, paints a pretty clear picture of the how connections are made on the web, and what they are made over.

Full article here: Facebook directs more online users than Google.


Written by tstaley

February 16, 2010 at 6:06 pm

Posted in Social Web

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