Notes in the Margin

On the intersection of web apps, digital content and social media

Blurring the distinction between marketing and social networking

I guess this emphasizes the fact that everything is marketing.

Today, “the new tactic is to blur the lines between marketing and social networking” by introducing commercial messages into “the stream” of realtime status updates exchanged among friends.

Intimacy, whether real or feigned, is gold in the ad world, and it is the impression of intimacy that Facebook and its competitors look to deliver, to both members and advertisers.

via Rough Type: Nicholas Carr’s Blog: The stream.


Written by tstaley

August 26, 2009 at 7:05 pm

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