Notes in the Margin

On the intersection of web apps, digital content and social media

Social Media Optimization: SMO is the New SEO

Lengthy, substantive and insightful article.

At the center of any successful SMO program are social objects. Social objects represent the content we create in social media, including images, videos, blog posts, comments, status updates, wall posts, and all other social activity that sparks the potential for online conversations. As such, the goal of SMO is to boost the visibility of social objects as a means to connecting with individuals who are proactively seeking additional information and direction…

As SEO helps increase the visibility of content in Google and Yahoo for example, SMO helps build the essential bridges between social objects and the individuals performing searches to find relevant content.

via Social Media Optimization: SMO is the New SEO – Part 1 | Brian Solis.

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Written by tstaley

February 16, 2010 at 3:39 pm

Posted in Social Web

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